Founded by Mohamad Fardous. Business strategy, creative direction, and connected systems for healthcare growth.
Business understanding.
Creative instinct.
Systems that connect them.
Mohamad founded House of Karma to bring thoughtful business strategy, authentic relationships, creative execution, and scalable systems together. His approach starts with understanding people—not choosing a marketing platform.
He studied Business & Marketing at the University of Michigan and brings more than a decade of finance and sales experience, including serving as Director of Banking at Rocket Mortgage, where he coached and developed sales professionals.
As founder of Karma by Design, he also explores art, storytelling, composition, and brand identity. At House of Karma, those business and creative disciplines inform the strategy behind each major engagement.
Start a conversation with House of Karma ↗
A marketing agency and healthcare systems partner.
One strategy across brand, technology, and growth.
House of Karma connects branding, websites, SEO, paid media, CRM, and automation. Our healthcare focus extends that approach to custom EMR systems, patient dashboards, telehealth portals, and Studio Escrow infrastructure.
Listening, trust, communication, and problem-solving are the foundations of Mohamad’s approach. For healthcare organizations, we apply that perspective to clear positioning, useful patient education, thoughtful digital experiences, and connected operations.
Business strategy and customer psychology inform healthcare positioning. Creative direction turns that positioning into a consistent visual identity, brand voice, and trustworthy service story.
Healthcare branding ↗Lessons from Karma by Design—composition, emotion, visual hierarchy, and storytelling—carry into patient-first websites, photography, video, and educational content.
A strategy-first approach connects SEO, AI search readiness, paid campaigns, and service-page content to real patient questions—not vanity metrics or promises of guaranteed rankings.
HOK’s Studio Escrow partnership connects CRM, automation, and follow-up to the patient journey. Custom EMR, portal, and telehealth projects are scoped around actual workflows, vendor capabilities, and data-handling requirements.
Mohamad’s background is in business, finance, leadership, and creative strategy—not clinical practice. Medical content and regulated claims require qualified review; handling PHI requires appropriate agreements, configuration, and operational safeguards.
Through Karma by Design, Mohamad explores the relationship between art, emotion, and commerce. That creative perspective strengthens HOK’s branding, websites, and storytelling.
Creator Connect, Breaking Borders, networking events, public art, creative collaborations, and charitable initiatives reflect a belief in building relationships before transactions.
Ongoing education in communication, marketing, AI, and technology informs the work. Mohamad’s published profile also describes speaking, mentoring, and student feedback engagements with the University of Michigan, Parsons, SAIC, and Syracuse.
“People buy trust before they buy services.”
Mohamad Fardous · Founder, House of Karma
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Connect your brand, acquisition channels, patient experiences, and operating systems through a clearly scoped delivery process.
Focus and urgency in practice. We make clear decisions and move programs forward with purpose.
We prioritize meaningful value, work that expands access and strengthens healthcare systems.
We foster trusted relationships across teams and partners, strengthening outcomes through collaboration.
We place ownership in the hands of experienced people and support them to lead with accountability and confidence.
If you want to explore what a partnership with us could look like, we're ready to talk.