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Orthopedic marketing that fills the surgical schedule.

Marketing and infrastructure. Connected by design.

How we work

Orthopedic growth needs a connected brand, referral network, and intake foundation. We build all three.

House of Karma combines orthopedic brand strategy, healthcare SEO, and custom intake and referral systems. Studio Escrow powers the CRM and automation layer, with compliance scoped to each practice.

One system.
Every stage.

Healthcare branding & websites
EMR, dashboards & telehealth
HIPAA & policy readiness
Healthcare Google Ads & SEO
CRM, automation & support
what we do

Brand & positioning

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The clear choice for care.
1

Brand strategy and positioning that make your orthopedic practice the obvious choice for patients and referring physicians.

1.1

Brand strategy and positioning

1.2

Identity and visual system

1.3

Surgeon and service-line positioning

1.4

Referral and patient messaging

Healthcare brand strategy and positioning

1.2

Visual identity, messaging, and patient trust

1.3

Conversion-focused websites and landing pages

1.4

Content production, photography, and video

1.5

Patient education and service-line content

1.6

Accessibility and patient experience planning

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Brand strategy
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Brand strategy
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what we do

Website & patient experience

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A site that guides care.
2

A website with condition and procedure pages, surgeon profiles, and online appointment requests.

2.1

Condition and procedure pages

2.2

Surgeon and team profiles

2.3

Online appointment requests

2.4

Mobile-first patient experience

Custom EMR architecture and EHR integrations

2.2

Secure patient dashboards and referral portals

2.3

Telehealth scheduling, consent, and intake

2.4

Role-based access and data migration planning

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Patient experience
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what we do

SEO & local visibility

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Be found for the right conditions.
3

Healthcare SEO and local map pack visibility for condition, procedure, and surgeon terms, with medical schema and citations.

3.1

Condition and procedure SEO

3.2

Local map pack visibility

3.3

Medical schema and technical SEO

3.4

Citation and backlink authority

HIPAA scoping, BAA coordination, and access controls

3.2

LegitScript application and documentation support

3.3

Google Ads healthcare policy readiness

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Patient experience
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what we do

Google Ads & paid social

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Reach patients ready for care.
4

Google Ads and paid social managed within healthcare advertising policies, with privacy-conscious tracking and no PHI sent to ad platforms.

4.1

Google Ads campaign management

4.2

Paid social for service lines

4.3

Privacy-conscious conversion tracking

4.4

Landing pages built to convert

Google Ads and paid social campaign management

4.2

Local SEO, technical SEO, and content marketing

4.3

Privacy-conscious measurement and conversion optimization

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SEO & visibility
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SEO & visibility
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what we do

Referrals, CRM & intake

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Connected from referral to recovery.
5

Studio Escrow powers referral pipelines, intake, follow-up, and review requests in an appropriately configured Medical Suite environment.

5.1

Physician referral pipelines and routing

5.2

Online intake and scheduling

5.3

Review requests and reputation

5.4

Reporting and long-term support

Studio Escrow CRM pipelines and lead routing

5.2

Scheduling, patient follow-up, and referral workflows

5.3

Reputation management and retention systems

5.4

Reporting, maintenance, and long-term support

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Paid acquisition
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Paid acquisition
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Not sure where to start?

Start with a free audit, or book a call and we'll recommend the right approach for your specialty.

Let’s build together
Specialist healthcare services

From discovery
to lasting trust.

Explore dedicated strategy, design, and content capabilities for healthcare organizations.

Explore House of Karma

Good things.
Connected.

Strategy, creativity, and systems.
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